2012 Speakers

Speakers at the conference include luminaries from various industries, including nonprofit, carrier and technology companies. They will inspire, inform, educate and provide a forum for nonprofits to come together with executives in the mobile and innovative giving ecosystem.

Keynote & Innovation Talks

Major George Hood, National Community Relations Director, Salvation Army

Maj. Hood has a 26-year career with The Salvation Army and was assigned to its national headquarters in 2000. He has administrative responsibility for all marketing communications, public relations, government relations, corporate relations, disaster services, and financial development. He is a graduate of Indiana Wesleyan University, where he earned bachelors and master’s degrees in business management.

Scott Dunlap, VP, Emerging Opportunities and New Ventures, PayPal

At PayPal, Scott is developing innovative payment and demand generation experiences in areas such as mobile, gaming devices, in-store point of sale, gas station pumps, virtual currency exchanges, virtual goods, and mobile offers. He has founded and been a part of six start-ups, including 4charity.com, one of the first online sites for charitable giving in the mid-90's, to NearbyNow, one of the pioneers of location-based mobile advertising. When he's not dreaming and scheming, he is likely out trail running, where he has won national championships in distances from 10- to 100-miles.

Katya Andresen, COO Network for Good

Katya Andresen is Chief Operating Officer of Network for Good, as well as a speaker, author and blogger about nonprofit marketing, online outreach, social media and fundraising. In addition, she is an adjunct professor of communications at American University’s Key Certificate Program and serves on the board of NTEN. Katya has trained thousands of causes in effective marketing and media relations, and her marketing materials for non-profits have won national and international awards.

Tony Glowacki, Wealth Engine

Tony Glowacki’s history with WealthEngine began over 10 years ago. He first shepherded the company through a transition phase from what was Prospects of Wealth & Resources, Inc., into what is now WealthEngine. During this time, his role was both as an angel investor and business strategist. In 2003, having successfully assisted the company with the transition, Tony assumed the Chief Executive Officer’s position, which he has held since. Tony has had a long career in technology, particularly in the area of information technology and database applications

James Rooney, Technology for Good Program Manager, Microsoft

James Rooney is the program manager for Microsoft’s Technology for Good program. As part of that he owns the company’s relationships with strategic NGO partners, participates on the Microsoft Disaster Response team, and develops technology solutions that benefit NGOs and their constituents. An 11-year veteran at Microsoft, he worked in the Microsoft Developers Network and Office International teams prior to joining the Citizenship and Public Affairs team.

Ryan Scott, CEO, Causecast

Ryan Scott is the founder and CEO of Causecast.org, a no-cost support system for organizations. Scott created Causecast with the goal of drastically increasing online giving by providing cause-based knowledge, tools and social connections in an empowering and entertaining environment. Ryan is widely recognized as the father of opt-in email marketing. In 1995, at the age of 26, he co-founded NetCreations, Inc., the first 100% opt-in e-mail marketing company. Since then, he has turned his knowledge of business and technology into the full-time passion of helping non-profits – and their supporters – to raise money and awareness.

Lesley Mansford, CEO, Razoo

Lesley is the CEO of Razoo, a social fundraising platform. She is a seasoned CEO, marketer and entrepreneur with over 20 years of experience in interactive entertainment with companies like Electronic Arts. She was also co-founder and COO of pogo.com, the largest online casual games community which was acquired by EA in 2001. Currently she is on the board of the Leadership Institute for the Ecology and the Economy, on the board of advisors for Smart Gardener and is an active volunteer for The Women's Initiative. Lesley graduated from Bristol University, England and lives in Sonoma County.

Christina Dorfhuber, Principal and National Public Sector Strategy and Operations Leader, Deloitte Consulting LLP

Christina joined Deloitte in 1996, focusing on major government transformation and efficiency efforts that included significant process and system change. In her role as the National Public Sector Strategy and Operations lead, Christina is actively involved in developing Deloitte’s capabilities and expertise in government cost reduction, customer relationship management, chief information officer management, government enterprise reengineering and operational performance improvement. She has presented numerous talks and papers on these topics.

Moderators

Beth Kanter, Co-Author, Networked Nonprofit and Author of Beth's Blog

Beth is the author of Beth’s Blog (http://www.bethkanter.org), one of the longest running and most popular blogs for nonprofits and co-author of the forthcoming book, The Networked Nonprofit, published by J. Wiley in 2010. Beth has served as the CEO of Zoetica, a company that serves nonprofits and socially conscious companies with top-tier, online marketing services. In 2009, she was named by Fast Company Magazine as one of the most influential women in technology and one of Business Week’s “Voices of Innovation for Social Media.” She is currently the Visiting Scholar for Social Media and Nonprofits for the Packard Foundation.

David Diggs, VP Wireless, CTIA

Wireless Internet Caucus (WIC) and works with industry stakeholders to further accelerate the growth of the wireless data segment of the industry. The WIC oversees several action teams that work to resolve impediments to further growth in the industry. Diggs began his tenure at CTIA as the Vice President of Operations, transitioned to Vice President of CIBERNET Corporation (CTIA’s for-profit subsidiary) and then led The Wireless Foundation, the non-profit organization formed by the member companies of CTIA until he was appointed to the Wireless Internet Development.

Evan Neufeld, VP Marketing, Ground Truth

Evan Neufeld is a well-respected analyst in the fields of mobile, new media and interactive marketing. Neufeld’s experience includes senior-level roles at comScore, M:Metrics, NPD Techworld and Jupiter Research, where he was a founding analyst of Jupiter’s well-known digital advertising research practice.

Douglas Gardner, President and CEO, Jump Market Strategies

In 1996, Douglas founded Jump Market Strategies, a digital and mobile marketing, product, and business strategy consultancy founded in 1996. Doug is a veteran of the Internet and mobile industry. Our client list includes the American Red Cross National Headquarters, the United States Holocaust Memorial Museum, AOL Inc., Neustar Inc., and GroupMe Inc. As a consultant to the American Red Cross, Douglas is the subject matter expert behind the mobile marketing strategy and the launch of the “Text Haiti 90999” mobile fundraising campaign.

Jeff Patrick, President, Common Knowledge

Over the past decade, Jeff has assisted more than 100 nonprofits with their Internet initiatives. Working with large national and regional organizations, Jeff pioneered the tools and software for online fundraising, email communication, advocacy, and outreach. Tapping over 22 years of broader national and international professional experience in the commercial software and consulting sectors, Jeff approaches each client and project with both business and analytical skills.

Stephen King, President, Direct Intelligence

Stephen’s career spans more than 25 years of implementing emerging technologies for marketing, communications and sales. Working with hundreds of organizations over the years, including non-profits and NGOs, state and federal political campaigns and companies both large and small, Stephen has helped his clients generate millions of loyal constituents through the strategic use of marketing technologies.

Doug Plank, CEO, MobileCause

Doug Plank is an executive with 31 years of professional leadership and administrative experience in cause-related and non-profit institutions including higher education, social services, medical and faith. Doug’s diverse fundraising background started with an extensive focus in higher education where his career spanned from serving as director of Alumni to eventually Vice Chancellor of Pepperdine University. After his tenure at Pepperdine, Doug went on to found several very successful non-profits focused on serving wounded US soldiers.

Donna Wilkins, President, Charity Dynamics

Donna Wilkins leads Charity Dynamics, consulting firm serving non-profit organizations’ online communications, advocacy, and fundraising needs. Charity Dynamics has extensive experience helping organizations introduce online initiatives to better serve existing constituents, expand their reach to new constituents, and increase efficiencies. Donna has worked with hundreds of organizations to implement online solutions with the ultimate goal of providing her clients the tools and confidence they need to be successful.

Amanda Wasson, Senior Vice President, Digital Strategy at Stratmark

Amanda has 20 years of experience in direct marketing, communication and development make her a highly sought-after specialist. Amanda develops campaigns that help large international nonprofit organizations increase fundraising revenue and grow donor files. With a keen eye for analytics, she creates and deploys strategic solutions that win industry awards, the praise of her clients and, most importantly, get results.

Panelists

Steve Wright, Director of the Social Performance Management Center, The Grameen Foundation

Steve Wright joined the Grameen Foundation in Sept of 2010 as the Director of the Social Performance Management Center. The SPMC helps pro-poor organizations measure their ability to reach and to serve the poor. Prior to joining the Grameen Foundation Steve was spent 10 years as the Director of Innovation at the Salesforce.com Foundation and 10 years as a high school teacher and administrator. Steve Lives in Oakland, CA and occasionally in Washington DC.

Arlene McCrehan, Senior Director of Online Media, Goodwill Industries International

McCrehan leads the team responsible for Goodwill’s public web sites, including the SNCR award-winning My Story blog on www.goodwill.org; a new ‘Donate’ site and online Donation Impact Calculator (patent pending) at donate.goodwill.org; and the organization’s mobile and social media initiatives, which won a 2010 Silver Inkwell award. She previously led the creative team responsible for Goodwill's branded print products, in-house editorial services and its intranet and extranet sites; and she founded Goodstock, an online media gallery of more than 3,500 images for use by member Goodwill agencies.

Clam Lorenz, Senior Manager, Nonprofit Engagement at PayPal

Clam leads nonprofit engagement programs for PayPal. Prior to PayPal, Clam was a co-founder and the vice president of operations for MissionFish. Previously, he spent seven years serving at-risk youth through Boys & Girls Clubs in communication, fundraising and program delivery roles. He has degrees from Mercer University and the University of Georgia, and lives in the Washington, D.C. area.

Erin Birx Hart, Executive Vice President, Fenton Communications

Erin has worked in issue-based communications for more than 20 years. She manages Fenton’s health practice, guides non-profit branding work and develops campaigns for clients including The California Wellness Foundation – focusing on growing and diversifying the state’s health care workforce – and Indiana Tobacco Prevention & Cessation – driving public education to reduce the toll of deadly, addictive tobacco.

Larry Eason, President, Dot Org Power

As President & Founder of digital strategy and communications firm DotOrgPower Larry helps dot orgs harness the web and new media to achieve their goals. He works with cause leaders to expand their sense of what is possible online and to use that transformed thinking to innovate and succeed.

Gabe Cooper, President, Brushfire Mobile

Gabe is the President of Brushfire Mobile, a leading-edge developer of mobile and web software for nonprofits. His team creates technologies that deliver an organization's message in a way that connects personally with users and drives them to action.

Rebecca Milner, VP, Institutional Advancement at International Medical Corps

Rebecca Milner is the Vice President of Institutional Advancement for International Medical Corps. Ms. Milner overseas communications, marketing and private fundraising initiatives that advance International Medical Corps’ mission to saves lives and relieve suffering through health care training and relief and development programs. Since 1984, International Medical Corps has delivered $969 million of health services and training to tens of millions of people in more than 50 countries affected by war, natural disasters and disease.

George Weiner, CTO, Do Something Good

As DoSomething.org’s CTO, George manages all online and mobile communication systems for DoSomething.org. Under his leadership, the organization has become an innovator in social media, mobile technologies and cause. During his 5+ years at DoSomething.org, he oversaw the complete overhaul of the site (cms, architecture, skin, etc) in 2008, landing a People’s Choice Webby Award in the Youth in 2009 and nomination in 2010.

David Balcom, Dir of Digital Activation, American Cancer Society

David is Managing Director of Digital Activation at the American Cancer Society. David's team is responsible for the digital channel strategies at the Society's National Home Office in Atlanta, including web, mobile, social media, analytics, and emerging platforms. David has more than fifteen years' experience leading new media initiatives as a consultant, business lead, and people manager.

Amy Sample Ward, Membership Director, NTEN

Amy's dedication to educating and supporting nonprofit and community organizations in using technology to make lasting change brought her to NTEN as the Membership Director. Whether it is by connecting individuals, organizations, campaigns, or possibilities, Amy hopes to facilitate the nonprofit technology sector transitioning into a movement-based force for positive change. She is also a blogger, facilitator and trainer having worked with groups and spoken at events in the US, UK and around the world. In 2009, she co-authored Social by Social, a handbook in using social technologies for social impact, and has contributed to various other publications about social media.

Amy Gahran, CNN.com Tech Mobile Blogger and Entrepreneur

Amy is a journalist, media consultant, and entrepreneur based in Oakland, CA. She is the cofounder of Oakland Local, a local news and community hub site serving Oakland, CA. Amy also blogs about mobile technology for CNN.com. And she covers digital news for journalists and newsroom leadership topics for the Knight Digital Media Center at the University of Southern California. Amy consults on mobile, social, and other digital media issues and strategies through House of Local -- a consultancy focused on innovation, community, and open dialogue.

Stephen M. Adler, Chief Executive Officer, Charity Brands Marketing

Stephen Adler is one of the world’s foremost authorities and resources on corporate social responsibility and cause-related marketing & branding. For nearly twenty years, he has led his company, Charity Brands Marketing, to capitalize on opportunities for corporations and non-profits to work together to achieve their mutual goals. Mr. Adler’s new book, “Cause for Concern,” is a look at the growth of cause-related marketing and other collaborations that help improve images and bottom lines. Charity Brands has been retained by large non-profit brands such as the American Heart Association, American Red Cross, and the American Cancer Society

Samantha Swaim, Owner, Samantha Swaim Fundraising, LLC

StephenWith more than 16 years of event planning and fundraising expertise, Samantha focuses on how to maximize the potential of any fundraising event. She is a passionate supporter of the non-profit world and believes strongly that the volunteers and visionary leaders working in non-profits are at the center of positive change that is making our communities stronger. It is with this passion that she founded Samantha Swaim Fundraising LLC in 2004.

Alison Carlman, Unmarketing Manager, Global Giving

In her role as Unmarketing Manager, Alison is responsible for engaging the GlobalGiving community and for telling the stories of GlobalGiving and its partner projects. A Colorado native, Alison studied communication and multimedia design at Pepperdine University. She then lived in Africa for several years, working and volunteering with innovative non-profits, conducting research, and serving as a Kiva Fellow in Kenya. Alison earned her master's in community & development along with a postgraduate diploma in monitoring and evaluation from Stellenbosch University in South Africa.

Layne Gray, Founder and CEO, Vivanista

Layne is the founder of Vivanista. Vivanista's mission is to guide nonprofit and volunteer organizations to successful charitable fundraising through field-tested best practices. The Vivanista website is a mixture of unique fundraising tools, tips and techniques with a fun and social twist that matches the lifestyle of charitable volunteers.

Vivanista offers standard and custom in-person training seminars, fundraising consulting and event management services.

Jeff Smith, Purpose-driven Marketer, CMO

Jeff Smith has over 15 years experience as a branding specialist and entrepreneur in corporate and non-profit sectors. An executive with a strong commitment to make a difference in purpose driven marketing or corporate social responsibility through effective leadership, strategic thinking and communications.

Kate Olsen, Senior Manager, Partnerships, Network for Good

Kate Olsen co-manages the corporate partnership practice at Network for Good, a nonprofit social enterprise that enables charitable acts anytime, anywhere through technology. As Senior Manager, Kate helps companies extend the reach of their cause-related initiatives and better engage with consumers and employees through charitable giving. In addition, Kate spearheads thought leadership projects including The Network for Good Online Giving Index.

Tonia Zampieri, Mobile Strategist, Atlantic BT

As Mobile Strategist for Atlantic BT, one of the largest privately-held digital agencies in the Southeast, Tonia provides strategic direction with internal and client-focused mobile solutions. Her half dozen years of experience in digital fundraising and passion for the nonprofit sector prompted her to conceptualize and launch one of the first nonprofit specific iTunes mobile apps, Tap-n-Give, in 2009. Tonia has presented at numerous nonprofit conferences on effective usage and implementation of the mobile channel. She holds a Master of Arts in Intercultural, Service, Leadership & Management from the School for International Training.

Lee Durham, Founder & CEO, LSN Mobile

Lee has over 25 years of media experience with media companies throughout the country. Lee began his career at Lin Broadcasting, and has worked for Cox Television, ESPN, and Cox Enterprises. Lee's media experience began in local TV sales and includes network sales representation with ESPN. His has extensive contacts with leading broadcasters and has helped develop numerous emerging technology platforms for media. Lee has a B.A. from Hillsdale College.

Chris Goodman, Senior Vice President, Strategic Planning & Marketing

Chris is a leading marketing strategist who fuses brand development, consumer behavior, social trends and direct response together to inject significant performance improvement for STRATMARK clients. Chris’s passions range from strategy to analytics and from branding to response, with a zeal for fusing highly creative ideas together with measurable results. Chris joined STRATMARK after five years leading new media strategy at one of the largest online Christian ministries, bible.org, where he helped quadruple revenue and grow the organization to reach more than 10 million users.